Company Info

We are excited to bring you the latest and greatest in magic tricks from around the world!!.
We offer everything from card tricks, levitation tricks, coin tricks, to all out full blown stage magic!! .
Our goal is to provide the highest quality of magic products available at unbeatable prices and to provide the ultimate in customer service in offering life time support on all of our products and help you achieve the most out of your magic trick purchase!!
Price Guarantee:
If you find the exact same product on another online magic store for a better price, contact customer service and we will adjust our price accordingly to be competitively priced.
Sorcery Manufacturing – Home of the ITR !!  Have been in business for over 10 years and still going strong! We deal with the one and only James George himself who is the master of ITR and inventor, a stellar man and magician.
We are always on the cutting edge of producing unique and high quality magic products.
While others try to imitate, none compare to the quality and value of the Original ITR. We are continually told by our customers how the others are not even close to the quality. Yet dealers out there everywhere continue to think they can fake reality. They only ruin their reputation.
All of our Invisible Thread Reels come with a lifetime guarantee!
Contact Info:
If you need any assistance or have any questions on any of the products we offer, please send an
email to:
and we will be happy to help you out in any way.
Payment Method
We are a verified PayPal member which provide a secure and trustworthy way of handling payments online.
Shipping Policy
Shipping costs will be automatically calculated on check out of your purchase.
***International Orders***  All Non-North American orders, shipping will be quoted to the customer.  If you live outside of North America, please send us an email on the item(s) you would like to order and we will send you a quote on what the shipping cost will be.  If agreed we will process the order once money has been received for the order that total the cost of product and shipping cost.
Return Policy:
We at This is Magic are very confident in the products we have to offer to our customers and stand behind them 100 percent.
We will not refund any magic tricks just because you don’t like them.  Once you buy the trick, you are learning the secret to the trick and we will not offer a refund.
We will replace any defective magic tricks that you may receive through shipment.  You will need to return the item in its original packaging and once we  receive the defective item, we will return a new replacement promptly.
Thank you for your confidence in This is Magic!!!.
Privacy Policy:
We will not give out or sell any personal information that we receive from you.  It is our goal to provide adequate security on the personal information that we receive from you.
We will do out best to safegaurd all personal information and are honored to have you as a customer.
We want you to feel comfortable and trustworthy when you visit This is Magic!!!
Spamming Policy:
The only way you will receive mail from us is if you have willingly subscribed to our free news letter.  If you subscribe and wish not to receive emails from us, please goto our subscribe page and unsubscribe your email address by following the intrusctions listed.
Terms of Use and Conditions:
All manufacturers’ warranties are passed directly to our customers. All merchandise is sold without warranty or other liability of any kind, except as expressly stated on, packaged with, or accompanying such products. In no event shall This is Magic, or, be liable for any special, consequential, or punitive damages; and the liability of This is Magic or on any claim for loss or damage, arising out of, or connected with the sale, resale, or use of any products shall in no case exceed the selling price of such product, or part thereof involved in the claim.